I researched Netflix for a project back when they had around 8 million subscribers and the biggest part of their business was direct mail DVD. The strides they

I researched Netflix for a project back when they had around 8 million subscribers and the biggest part of their business was direct mail DVD. The strides they've come to have the Netflix brand as more than just a DVD rental service are immense. My only worry about this move is that they lose all of that brand recognition with "Qwikster."