May be this is the wrong decision, may be it is the right decision - it is quite unclear and only time will tell. However, from an entrepreneurial perspective,

May be this is the wrong decision, may be it is the right decision - it is quite unclear and only time will tell. However, from an entrepreneurial perspective, Reed has all my respect - it is incredibly difficult to disrupt yourself and he has certainly placed his bet. That takes balls and I respect that. As to why separate, I assume that from an operational perspective it makes running the businesses easier. It is strange that some things e.g. ratings, accounts, etc. will be separate though, that's for sure. I can't wait to see this play out!