There's a beautiful song by Vienna Teng called The Hymn of Acxiom[1][2] that covers this nicely. It's in the form of a hymn sung by the data collecting machine

There's a beautiful song by Vienna Teng called The Hymn of Acxiom[1][2] that covers this nicely. It's in the form of a hymn sung by the data collecting machine itself. It starts off like a message of love and reassurance, but the reassurance unravels as it goes on, until finally we reach the double meaning of it all: "Embrace you for all you’re/your worth" Somebody hears you You know that inside Someone is learning the colors of all your moods to (say just the right thing and) show that you’re understood Here you’re known Leave your life open You don’t have to hide Someone is gathering every crumb you drop These (mindless decisions and) moments you long forgot Keep them all Let our formulas find your soul We’ll divine your artesian source (in your mind) Marshal feed and force (our machines will) To design you a perfect love — Or (better still) A perfect lust O how glorious, glorious: A brand new need is born Now we possess you You’ll own that in time Now we will build you an endlessly upward world (reach in your pocket) embrace you for all you’re worth Is that wrong? Isn’t this what you want? [1] https://en.wikipedia.org/wiki/Acxiom https://en.wikipedia.org/wiki/Acxiom [2] https://www.youtube.com/watch?v=QF-7WiLykGM https://www.youtube.com/watch?v=QF-7WiLykGM