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> Please note that unlisted apps must be ready for final distribution. Requests for apps in a beta or pre-release state will be declined. Why this limitation?

• mttjj 5y ago
  Because Test Flight already exists for this purpose.
  • kerbs 5y ago
    I also think this guarantees the binary to be released has had a full review (TestFlight awkwardly only requires review for any build in a release train, and future builds can be released toll-free)