Advice here is really for new companies and products that don't yet have an established emotional connection (i.e. 'brand') with their target audience. So, rath

Advice here is really for new companies and products that don't yet have an established emotional connection (i.e. 'brand') with their target audience. So, rather than launch first and hope to stumble in to some sort of resonance with users... reverse the process and first build the brand through end-user experience with the product, then launch. :)