I like this strategy. To me it's reminiscent of someone writing a software dev tool, book, or screencast and pricing it low enough for an individual to purchase

I like this strategy. To me it's reminiscent of someone writing a software dev tool, book, or screencast and pricing it low enough for an individual to purchase it themselves rather than try to get their employer to purchase it for them. While this strategy may not be as profitable as selling to entire districts at once, it'll have a more passionate user base and hopefully much shorter sales cycles and selling overhead.