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I don't think that's quite an apt metaphor. At the end of the day, the CEOs are the ones who use the shoe polish. Maybe their secretaries do the polishing, mayb

I don't think that's quite an apt metaphor. At the end of the day, the CEOs are the ones who use the shoe polish. Maybe their secretaries do the polishing, maybe not, but at the end of the day the CEOs are the ones who have to cope with a mediocre polish. The entire point of this article is that it's the teachers, not the administrators, who have to deal with educational software on a daily basis.

jeffreymcmanus 15y ago
This is exactly my point. Teachers don't have purchasing authority for very much besides construction paper and glue sticks (and then, they're increasingly paying for that stuff out of their own pockets). You can't sell stuff to people who can't buy (even if they do happen to be the end users of your product).