1. ShoeDazzle can afford to pay for customers 2. ShoeDazzle needs far fewer customers to generate significant revenue 3. ShoeDazzle's value proposition is muc

1. ShoeDazzle can afford to pay for customers 2. ShoeDazzle needs far fewer customers to generate significant revenue 3. ShoeDazzle's value proposition is much clearer -- either you want shoes to buy Kim Kardashian shoes, or you don't 4. Users join a site like Svpply vs. a site like ShoeDazzle for very different reasons. There's just so much evidence that you can build a successful online retail presence without going through the first stage that it honestly seems stupid to me. Warby Parker, Bonobos, Gilt, One King's Lane, Jack Threads, BeachMint, ShoeDazzle, BirchBox, Rent the Runway, etc., etc., etc. just opened a f(*&ing store.