I believe this model could work, but amazon seems to be a fractal of toxicity. I've heard bad stories from developers, managers, and of course contract deliver

I believe this model could work, but amazon seems to be a fractal of toxicity. I've heard bad stories from developers, managers, and of course contract delivery drivers, packing and sorting people, etc. Just about everything except for the robots has complained. So you would have to rebrand each division, as something completely different, e.g. AWS => CloudWeb, Store => InternetShopping.com, etc.