comprehension isn't what they are optimizing for. titles are optimized to make you click them. perhaps if you are as confused as you claim you were, it makes yo

comprehension isn't what they are optimizing for. titles are optimized to make you click them. perhaps if you are as confused as you claim you were, it makes you more likely to open it to figure out what it is about. you can at least be certain that your confusion started this large thread in this forum, which almost guarantees the article got more views from it.