> and Steam I don't need to use Steam to play games on PC or OS X. I can get them from anywhere else. Heck, Steam allowed me to activate my Humble Bundle keys

> and Steam I don't need to use Steam to play games on PC or OS X. I can get them from anywhere else. Heck, Steam allowed me to activate my Humble Bundle keys on steam for free allowing games to be enabled on their platform when they are bypassed as the sourcing medium. There is no way Steam can be compared to a monopolist like Apple. . > whereas iOS is an embedded device. In your opinion. For lots of people that is their main computing device and that is how they access a lot of services. iOS on iPad Pro is frequently advertised at replacing even laptop like use cases. Even for people using laptops, it is hardly an "embedded" device as such, the same editing docs, crafting emails, editing photos is done on it as a complementary device. > The “ask this app develop not to track me” seems to benefit and empower the user. Yes, it does and it is good for the user to have control. But here is the deal, Apple has their own ad platform, in fact if memory serves me right, they used to have their Ads SDK in form of iAds as well which didn't do well so they scaled it back. The rules will help Apple the most in expanding their ad presence as personalised ads was where they struggled.