Google. Before them, Amazon. Before them, Microsoft. Before them, IBM. The industry always wants to emulate the current leader, forgetting that there are a myr

Google. Before them, Amazon. Before them, Microsoft. Before them, IBM. The industry always wants to emulate the current leader, forgetting that there are a myriad of different strategies available. That's because collectively, given the limited space in news headlines, we're not much smarter than a school of fish. However, individually we can each do better by reading enough history and being focused on and aware of our personal circumstances.