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Thank you for your comments. If/when you do find more, I look forward to hearing it.

by diolpah 15y ago

mikegreenberg 15y ago
Alright. At this point, your infrastructure and business model are probably pretty solid. I'd say the next thing you should really focus on is growing your LCV (lifetime customer value). Here are some ideas on how to do that: - Recommendation engine. Something that suggests ways for users to spend more money on your site on a more regular basis. Netflix and Amazon do this by developing an algorithm which tracks their purchases and makes strong recommendations for the future. You could go further and let user's recommend ties to each other. The incentive for this might be some kickback on the sale or that they are ranked as being "More Dapper" than the next guy. (Not sure if guys would be into this, but ladies certainly might.) - You have a "Make your own tie" solution. Why not model this a little more off "Threadless.com" and let users design their own ties for public sale. Users submit designs and only the most popular ones get made en masse and offered to the public. They get a kickback whenever their design is chosen. - Invite more participation from users but having them cleverly modeling their ties for use on the site. GIve them a buck or two for any modeling picture they send in. (Again, similar to Threadless.) - Neckties have a novel appeal that let users really express themselves. Manpacks uses a subscription model that users buy so they don't have to think about their next purchase. If they don't like it, they can send it back free of charge? Also, let user's organize their own personal sense of style on the site by recommending "Tie Packs" which can be themed or for specific purposes. (Men are lazy and would probably buy a batch of ties rather than picking out their own.) - Start refining your retention programs. Send INTERESTING emails to your users with promotions and discounts. Test some unique campaigns across the internet. Do some unique online events which get people talking about your brand and website. (Think Old Spice here.) Hope of these ideas help.

Thank you for your comments. If/when you do find more, I look forward to hearing it.

by diolpah 15y ago

Thank you for your comments. If/when you do find more, I look forward to hearing it.

Alright. At this point, your infrastructure and business model are probably pretty solid. I'd say the next thing you should really focus on is growing your LCV (lifetime customer value). Here are some ideas on how to do that: - Recommendation engine. Something that suggests ways for users to spend more money on your site on a more regular basis. Netflix and Amazon do this by developing an algorithm which tracks their purchases and makes strong recommendations for the future. You could go further and let user's recommend ties to each other. The incentive for this might be some kickback on the sale or that they are ranked as being "More Dapper" than the next guy. (Not sure if guys would be into this, but ladies certainly might.) - You have a "Make your own tie" solution. Why not model this a little more off "Threadless.com" and let users design their own ties for public sale. Users submit designs and only the most popular ones get made en masse and offered to the public. They get a kickback whenever their design is chosen. - Invite more participation from users but having them cleverly modeling their ties for use on the site. GIve them a buck or two for any modeling picture they send in. (Again, similar to Threadless.) - Neckties have a novel appeal that let users really express themselves. Manpacks uses a subscription model that users buy so they don't have to think about their next purchase. If they don't like it, they can send it back free of charge? Also, let user's organize their own personal sense of style on the site by recommending "Tie Packs" which can be themed or for specific purposes. (Men are lazy and would probably buy a batch of ties rather than picking out their own.) - Start refining your retention programs. Send INTERESTING emails to your users with promotions and discounts. Test some unique campaigns across the internet. Do some unique online events which get people talking about your brand and website. (Think Old Spice here.) Hope of these ideas help.