What the article states is not necessarily true though. They definitely do have existing authorities on misbranding and adulteration that work for nonstandardiz

What the article states is not necessarily true though. They definitely do have existing authorities on misbranding and adulteration that work for nonstandardized foods. The quote from the researcher is that "But because there are no standards to determine if an avocado oil is of the quality and purity advertised, no one is regulating false or misleading labels." I'm sure there's truth here when it comes to oxidation and rancidity, more detailed characteristics like that, or claims of "extra virgin" which I'm not sure are defined to mean anything at all for avocado oil. But the article's un-cited statement "Without standards, the FDA has no means to regulate avocado oil quality and authenticity," I'd want something more backing that up, particularly as to authenticity. I'm not convinced at all that the FDA really lacks the tools to police that what claims to be avocado oil merely is (or at least contains) avocado oil, if they wanted to. The statues and regulations on the names of foods and the accuracy of the ingredient list, they have those tools already. It's possible a standard or something similar might be needed for some other quality issues, or to enforce some meaning behind common marketing terms like "extra virgin," though.