Post author here. This is very true. This post was me trying to figure out where the 'right way' to do things lie. Here's the problem. On one hand, you have t

Post author here. This is very true. This post was me trying to figure out where the 'right way' to do things lie. Here's the problem. On one hand, you have the lessons from Google being too random and them winding up at 'more wood, fewer arrows' On the other hand, I've seen first hand the effects of a bunch of very smart people focused on one strategy - which happens to be the wrong one. If you look at Microsoft in the early 2000s, their strategy around how to deal with the web and recognizing the threat it posed to Windows is out of the book. I've seen some very smart people articulate why it's the right thing to ignore search and ads in 2004/2005. And obviously, it was horribly wrong. As someone who wants to run a company, I find it fascinating to study how companies deal with these situations and how you can design your culture to avoid it( and without the fix being 'be as talented as Steve Jobs'). I hope the post doesn't come across as bashing MSFT as it isn't about that - MSFT is a good reference model for myself personally since I saw how internal decision making worked there.