Apparently it is about being just controversial enough so that people will talk about you while appearing reasonnable enough so that people won't brush you off

Apparently it is about being just controversial enough so that people will talk about you while appearing reasonnable enough so that people won't brush you off. Being vague makes for the best flamewars. Everybody can jump in defending his or her own values while nothing is being really talked about. "We shoud take X more into account !" "No X is not the only thing, there are also Y and Z that needs being taken more into account !"