I wonder if this is a response to new search experiences like Neeva, the ad-free engine started by two ex-Googlers? I recently signed up and really enjoy it. I

I wonder if this is a response to new search experiences like Neeva, the ad-free engine started by two ex-Googlers? I recently signed up and really enjoy it. It makes today's Google experience feel like its one of the bad olds from the early 2000s.