Recruitment fairs are very important either way; if people know your company exists, they're more likely to take a look. Maybe also host some user group meetup

Recruitment fairs are very important either way; if people know your company exists, they're more likely to take a look. Maybe also host some user group meetups or whatever. Word of mouth is very powerful. My current employer (same town as previous) is small, and it was even smaller when I joined. Still, I heard about it somewhere and applied.