2022 is going to be quite different. Everyone I know job hunting is doing so for a big salary boost, as the pandemic has pushed prices high. People want to wor

2022 is going to be quite different. Everyone I know job hunting is doing so for a big salary boost, as the pandemic has pushed prices high. People want to work remote and buy houses. Smaller companies are at a significant disadvantage in terms of salary. Doubly so as in the UK, granting equity is rare unless you join as an exec or non exec. I think finding the candidates is going to be the easy part. Convincing them to take less pay in a time of significant price rises is going to be hard. As others have commented, think about how you’re different. (And “family “ and “culture” is a red flag, not a differentiator).