> some random person A journalist is some random person too. Only a handful of people know the person to any degree. You are asking to trust some brand. A bran

> some random person A journalist is some random person too. Only a handful of people know the person to any degree. You are asking to trust some brand. A brand that is controlled by few rich centralized media owners (in the "free" countries, government, directly or indirectly, in others). The main incentive of a journalist is the same as for any other employee. To Keep ones employment and to make money. The idealism, if it ever exists, diminishes over time as experience grows and the need for stable income too (family).