Direcly? Maybe. But indirectly people don't go to Farmville's site to play it, they do it in Facebook. So they kept all the people that knew Facebook was the pl

Direcly? Maybe. But indirectly people don't go to Farmville's site to play it, they do it in Facebook. So they kept all the people that knew Facebook was the place for cute (or not so cute) family pictures and offered them casual and social games. Google is the internet but Facebook is what you do on the internet.