It changes with size. For my own company we started with just two co-founders and eventually grew. We did so in a number of ways: - In the initial stages, we'v

It changes with size. For my own company we started with just two co-founders and eventually grew. We did so in a number of ways: - In the initial stages, we've recruited from within our own network of former colleagues. - We had a successful open source project and recruited from amongst its contributors - We hired people that our employees had worked with before and that they recommended - We went to meetups and conferences, talked about technology and what we were doing. After the talks you often have conversations with attendees that might be interested in the project. Here's what never worked for us: - job ads / "career" section on our website - going to meetups with the sole goal of recruiting people - linkedin cold outreach