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The app phenomenon on Facebook is all the more puzzling since it adds so little financially. This is something Gree and Mobage did quite well, eventually overs
by flocial 15y ago
The app phenomenon on Facebook is all the more puzzling since it adds so little financially. This is something Gree and Mobage did quite well, eventually overshadowing Mixi because of all the revenue from in-house games, virtual goods and a cut of all platform revenue.
- iaskwhy 15y agoDirecly? Maybe. But indirectly people don't go to Farmville's site to play it, they do it in Facebook. So they kept all the people that knew Facebook was the place for cute (or not so cute) family pictures and offered them casual and social games. Google is the internet but Facebook is what you do on the internet.