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Thank you for this comment — this is such an important part of the story. The only reason I could think of for the demonetisation was because family brands did

Thank you for this comment — this is such an important part of the story. The only reason I could think of for the demonetisation was because family brands didn’t want to be alongside this content. What kind of family advertiser opts to display their content on “not for kids” videos? Unless — forgive some hyperbole — Oreos want in on the Megan Thee Stallion hype with amongst 9 year olds.

jcelerier 5y ago
As far as I know YouTube has video "for kids", meaning video especially and solely made for kids, kids shows, etc. The "not for kids" is literally everything else. There's no real "family friendly" category, all the "not for kids" videos are still supposed to not be NSFW.