I am very torn re: McDonald's because like many former food-avoiding kids I was probably kept alive in part by the Filet-o-Fish. White food, bland, precise. Wh

I am very torn re: McDonald's because like many former food-avoiding kids I was probably kept alive in part by the Filet-o-Fish. White food, bland, precise. When you look at McDonald's at a distance, what they sell is comfort, consistency, and freedom from disappointment. It's always the same. Haven't eaten there in years, but decades on I can see that there are people in our high-stress world for whom that provides some value.