If the price would ever drop into the realm of that being reasonable... But the bottles on store shelves offer something around $1/100kcal, and the subscriptio

If the price would ever drop into the realm of that being reasonable... But the bottles on store shelves offer something around $1/100kcal, and the subscription powdered mix on the website isn't sufficiently better than that to really change the calculus. It does get bland, but it certainly could replace meals, if you're willing and able to shift your meal inefficiency from time to money.