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Google Drops FLoC
- ggm 5y agoThe entire model of calculating who sees what and why in ads is broken. Sometimes I think an external audit of clicks and views tied back to research subjects asked "did you click, and did you see" would be fascinating. Floc solved one problem but made others. It takes years to move to a new basis of aggregated data, and I didn't see any discussion anywhere beforehand. Google did not even try to caucus on this from what I can see. Maybe it was all NDA stuff but you'd think we'd have heard something about it.