This + better user experience if external sites are linking into both page versions. You dont want one group getting 404 when you could quickly get them to the

This + better user experience if external sites are linking into both page versions. You dont want one group getting 404 when you could quickly get them to the correct page. As a rule if a page has traffic it should be redirected to the next best when being removed, even if its a old promo page that's not relevant etc.