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The low volume & high margin fashion site probably has a good chance of being successful as long as it carries recognizable and fashionable brands. The reason I
by OWaz 15y ago
The low volume & high margin fashion site probably has a good chance of being successful as long as it carries recognizable and fashionable brands. The reason I say that is that sites like Net-a-Porter and MrPorter (which probably are mid volume) seem to be doing quite well based on the few articles I've read. Below is just one in case anyone is curious.
http://www.nypost.com/alexa/p/the_top_shop_2HqqVcU4pRZJisg0NinioK http://www.nypost.com/alexa/p/the_top_shop_2HqqVcU4pRZJisg0N...
- reinhardt 15y agoRecognizable fashionable brands such as John Lewis do fine on their own and are not going to give up a large chunk of their margin to a middleman. The biggest challenge for the new business model is try to discover and push less known brands or brands with little/no online presence with high quality products.