I don't think that this is really a "trust problem". It's more of a misattribution problem. People think they know what the "other side" is thinking, but they r

I don't think that this is really a "trust problem". It's more of a misattribution problem. People think they know what the "other side" is thinking, but they really don't. Barely anyone "doubts the efficacy of coronavirus vaccines". This is a tiny, tiny, trivial minority. The main arguments I come across are some combination of: "coronavirus is a non issue for me, and so the efficacy of a vaccine is irrelevant" "coronavirus is going to spread to everyone anyway, and therefore the efficacy of a vaccine (at reducing the spread) is irrelevant" Given this, if you go at it from the angle of assuming that people think vaccines are salt water (or microchips or whatever) you're not going to get anywhere. Because what you _think_ people think, is not actually true.