No, the opposite actually. When the ad market fell apart we launched a paid subscriber program. It immediately turned us into an app that cared about a smaller

No, the opposite actually. When the ad market fell apart we launched a paid subscriber program. It immediately turned us into an app that cared about a smaller number of high value users. Almost everything we wanted to add was for those folks - personalization and collaboration features, mostly. Ads have never been fun to build around.