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Many official looking order forms and paperwork in supply chains come filled out in all caps. It's a descendant of all those forms you would fill in with penci

by urthor 5y ago

Many official looking order forms and paperwork in supply chains come filled out in all caps. It's a descendant of all those forms you would fill in with pencil and they'd say "MUST HAVE CAPITAL LETTERS" for legibility. I suspect that all those all caps descriptions come from when someone has quickly copied and pasted text from manifests and the like, directly into something customer facing.

sokoloff 5y ago
These brands are often pad printed onto the products though (pointlessly, IMO), which is upstream of manifesting.
- ziml77 5y ago
  Not always. I've seen the name photoshopped on the listing photos and then be completely absent on the actual item.