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So, I'm going to toot my own horn here, because this article is extremely well timed. (Note: her site is down now, thanks HN! :P) This line of reasoning is ex
by jfarmer 15y ago
So, I'm going to toot my own horn here, because this article is extremely well timed.
(Note: her site is down now, thanks HN! :P)
This line of reasoning is exactly why we decided at Everlane to start manufacturing our own apparel. You just don't capture enough of the value if you exist as a pure discovery layer unless you (somehow) get everyone and their uncle visiting you, looking to purchase, i.e., Google.
The internet does afford you the opportunity to redefine how people shop, but sorry: you're probably going to have to really sell things.
If that sounds rad, come join us and send me an email at jesse@everlane.com
Edit: Just noticed the article is about a month old. So, well-timed, but not timely.
- brianbreslin 15y agoJesse, Interesting approach, who are YOUR target customers though? What is their shopping profile? I signed up out of curiosity, but never spend $120 on a shirt (I do spend $75 maybe on a dress shirt). I'm not in fashion, just a fan of e-business in general.
- robozome 15y agoPS - if your site demands this: Access my basic information: name, profile picture, gender, networks, user ID, list of friends, and any other information I've shared with everyone. Send me email Post status messages, notes, photos, and videos to my Wall Access my data any time Everlane may access my data when I'm not using the application [and more....] I instantly discard the possibility of ever signing up for an account.
- colinloretz 15y agoAgreed, I was very interested until I discovered the only option to sign up for future notification was nearly complete access to Facebook. I would love to get future invites but it would be great if there were alternatives for signing up.
- jfarmer 15y agoWe've tested the page, and this converts no worse than the alternatives.
- redthrowaway 15y agoWhat were the alternatives? Requests like that are a huge turn-off for me. Ask me for my email, sure. Ask for the ability to post spam on my wall and I've just closed the tab. It may convert alright, but it also drives away potential customers. Why not give me the option to subscribe by email?
- prof_hobart 15y agoI'm guessing it's because you're likely not their target audience. A lot of people are more than happy to let whoever asks have permission to spam their Facebook feed with free advertising.
- jfarmer 15y agoWe don't spam anyone's Facebook feed, for the record. We will post something if and only if you click "post to Facebook."
- redthrowaway 15y agoWhether you do or not is really immaterial. You ask for permission to, which people will always assume the worst about.
- prof_hobart 15y agoWhy don't you wait until the first time that they user wants to post something before asking for Facebook details. I'm sure you are completely honest, and wouldn't abuse the permissions you've been granted. But I don't like giving out any more personal details (phone #/email address/Facebook profile) than I absolutely have to. But then I guess I'm not really your target audience either.