Monzo is another company which does this incredibly well, and wrote a public document on it: https://monzo.com/tone-of-voice/ https://monzo.com/tone-of-voice/

Monzo is another company which does this incredibly well, and wrote a public document on it: https://monzo.com/tone-of-voice/ https://monzo.com/tone-of-voice/ I'd love to read more on this topic - how companies learn to do this, and then go about establishing it internally, so that it becomes part of their brand and culture.