Got me. Every once in a while he has a very worthwhile post, the rest is vapor, filled with unnecessary buzzwords, obvious or not very useful. Here's an example

Got me. Every once in a while he has a very worthwhile post, the rest is vapor, filled with unnecessary buzzwords, obvious or not very useful. Here's an example of a few his posts that I found insightful/useful: http://is.gd/2oWe http://is.gd/2oWe http://is.gd/2sJw http://is.gd/2sJw http://is.gd/TJD http://is.gd/TJD The problem is: his best posts are good enough to keep me reading him every once in a while so he wins. If you want to know about marketing/PR my recommendation is to read Made to Stick.