Robo-advisory was a dead business 5+ years ago. The game quickly had to expand to add services on top of the core robo offering. Now the big guys like Vanguard,

Robo-advisory was a dead business 5+ years ago. The game quickly had to expand to add services on top of the core robo offering. Now the big guys like Vanguard, Fidelity, Schwab all have their own robo-flavors. Its become table stakes. In that context, this deal makes sense. UBS has a $2.6tr+ wealth management division - they need the sexy fintech frontend.