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It probably depends on what adjacent financial products they are selling and how good of a job they are doing at selling those to existing customers. Wealthfron
by laluser 5y ago
It probably depends on what adjacent financial products they are selling and how good of a job they are doing at selling those to existing customers. Wealthfront is always suggesting different financial products, cards, etc. There is little money in managing your money since these are mostly served by large funds like Vanguard, but there is a lot of money in referrals selling you other products. It's possible Wealthsimple is doing much better?
- cbhl 5y agoFor what it's worth, Wealthsimple exited the US market last year and transferred all their US customers to Betterment. They seem to still be adding new products in Canada though (like a Venmo-like cash transfer system.)