I know some people that have the excitement-meter ratcheted up to 11. I don't put any faith into what they have to say, because the hyperbole makes it so hard t

I know some people that have the excitement-meter ratcheted up to 11. I don't put any faith into what they have to say, because the hyperbole makes it so hard to separate the wheat from the chaff. I have noticed a similar trend in the last few years of startups - the field's just so crowded, everybody's trying their hardest to get noticed, so what better way to attract attention than to bludgeon the word "awesome" into a bloody pulp?