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From the GitHub: > One of IBA’s benefits is that it allows sites that are useful to the user, but perhaps could not be easily monetized via contextual advertis
by wilde 5y ago
From the GitHub:
> One of IBA’s benefits is that it allows sites that are useful to the user, but perhaps could not be easily monetized via contextual advertising, to display more relevant ads to the user than they otherwise could, helping to fund the sites that the user visits.
Does someone have a good example of a site like this? It still feels like a solution in search of a problem. The TPA cookie people will just move to other fingerprinting techniques.
- hakfoo 5y agoI think the big example is news sites. The keyword analysis tends to be completely unrelated to purchase intent (nobody wants to see car ads next to a wreck photo, or "Travel to the Ukraine" next to the current tension) So you tend to see a lot of fallback to either localized targeting (the $city newspaper can show restaurants and clothiers in $city) or low-value "brand presence" ads. It's overall not going to have the hot targetability of, say, a review website that obviously points to buyables.