Ignoring the political and normative debate, I'd like to stress how complex the ultimate goal is: user satisfaction. It's often surprisingly complicated to eve

Ignoring the political and normative debate, I'd like to stress how complex the ultimate goal is: user satisfaction. It's often surprisingly complicated to even find out what people want, even to themselves. And the game is partly rigged against search engines, because people typically don't remember the numerous successful searches, rather focusing on negative experiences. I do think search engines have a (or numerous) problem, but the solutions are all non-trivial. [edit] my favorite summary of the problems of fairness in search is the paper "The politics of search" by Laura Granka: https://static.googleusercontent.com/media/research.google.com/en/us/pubs/archive/36914.pdf https://static.googleusercontent.com/media/research.google.c...