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I first heard about "evergreen content" from the local news industry. To add examples of what it looks like (to demonstrate the extra effort required as you men

I first heard about "evergreen content" from the local news industry. To add examples of what it looks like (to demonstrate the extra effort required as you mentioned), here are a couple recent examples from The Guardian (because there's no paywall): 1. "Top 10 novels inspired by Greek myths" (not tied to a recent event): https://www.theguardian.com/books/2022/jan/26/top-10-novels-inspired-by-greek-myths-susan-stokes-chapman-pandora https://www.theguardian.com/books/2022/jan/26/top-10-novels-... 2. "How to make pea and ham soup - recipe": https://www.theguardian.com/food/2022/jan/26/how-to-make-pea-and-ham-soup-recipe-felicity-cloake https://www.theguardian.com/food/2022/jan/26/how-to-make-pea... These are unlikely to pull lots of traffic versus a more timely event (e.g. interview with an author for a recent book release for the first section; except maybe the second as it's a regular column). However, the usefulness about evergreen content for a local print publication was to fill content for the print edition when there was a slow news week (not enough timely news to fill the pages).

jonathankoren 5y ago
The ultimate piece of evergreen content I’ve heard of is Peter Stark’s “Frozen Alive” for Outside Magazine.[0] It’s a story about what hypothermia does to you, told as a second person narrative. It was first written 25 years ago. It was a hit article in 1997, and since at least 2016, it is one of Outside Magazine’s most read articles every year.[1][2] [0] https://www.outsideonline.com/2152131/freezing-death https://www.outsideonline.com/2152131/freezing-death [1] https://niemanstoryboard.org/stories/peter-stark-and-as-freezing-persons-recollect-the-snow-first-chill-then-stupor-then-the-letting-go/ https://niemanstoryboard.org/stories/peter-stark-and-as-free... [2] https://www.npr.org/2019/01/31/690468853/why-peter-starks-frozen-alive-story-still-resonates-more-than-20-years-later https://www.npr.org/2019/01/31/690468853/why-peter-starks-fr...

jonathankoren 5y ago

The ultimate piece of evergreen content I’ve heard of is Peter Stark’s “Frozen Alive” for Outside Magazine.[0] It’s a story about what hypothermia does to you, told as a second person narrative. It was first written 25 years ago. It was a hit article in 1997, and since at least 2016, it is one of Outside Magazine’s most read articles every year.[1][2] [0] https://www.outsideonline.com/2152131/freezing-death https://www.outsideonline.com/2152131/freezing-death [1] https://niemanstoryboard.org/stories/peter-stark-and-as-freezing-persons-recollect-the-snow-first-chill-then-stupor-then-the-letting-go/ https://niemanstoryboard.org/stories/peter-stark-and-as-free... [2] https://www.npr.org/2019/01/31/690468853/why-peter-starks-frozen-alive-story-still-resonates-more-than-20-years-later https://www.npr.org/2019/01/31/690468853/why-peter-starks-fr...