I also had the same observation. It's pretty annoying and an example of how the web in some cases is become less useful. For Google in particular, more often I

I also had the same observation. It's pretty annoying and an example of how the web in some cases is become less useful. For Google in particular, more often I myself skipping the first wave of results because they aren't very helpful, they're just crafted to show up in search results. I guess now that so many of us are already in the Google ecosystem, there's less incentive to cater to users.