Bwahahahahaah! Financial security as a selling point? What percentage of founders do you think achieve financial security as a result of a startup? 80% of sm

Bwahahahahaah! Financial security as a selling point? What percentage of founders do you think achieve financial security as a result of a startup? 80% of small biz's fail in the first 5 years. A big percentage of the rest are "walking wounded" - doing well enough to pay the grocery bills, but certainly not secure. Startups are high-risk / high-gain bets. The best way to sell it is, "It's what I want to do. It's what would make me happy." Presumably you have a relationship where that's important to both parties, right? Setting an expiration date and a personal investment cap is good, too. i.e. "I want to try this for two years, and then let's re-evaluate. I'd like us to take on no more than $100k in debt, which is considerably less than a mortgage." And, dazzling her with visions of fabulous wealth can't hurt either. Bury her in articles about geeks who have built stoopid little web apps and made zillions of dollars.