The internet is probably the biggest set of tools right now for preserving the past and keeping it at arms reach. You're referring to googles search practices,

The internet is probably the biggest set of tools right now for preserving the past and keeping it at arms reach. You're referring to googles search practices, which is a for profit industry centered around marketing, people need to see those ads. And they can make sure of that. The discrepancy is of the interests of a company vs the interests of the majority.