> Same snake with different color. Yes and no. Yes, it still amounts to building user-tracking functionality into user agents. No, it’s not the same approach

> Same snake with different color. Yes and no. Yes, it still amounts to building user-tracking functionality into user agents. No, it’s not the same approach, because (IIUC) FLoC was doing unsupervised clustering of users, whereas Topics allocates users into predetermined clusters. This makes it potentially more transparent and also seems designed to work around the “protected categories” objection to FLoC, although in a world of proxy metrics and indicators I’m doubtful.