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Hmm... Apple does tap into established areas of consumer electronics, with refined products; I do agree with your sentiment, in the sense that if Apple releases

Hmm... Apple does tap into established areas of consumer electronics, with refined products; I do agree with your sentiment, in the sense that if Apple releases a console, it will be very different functionally and aesthetically from anything on the market. As for a cloud based gaming solution, that wouldn't work with their AR/VR headset as the latency would be too high, especially so considering the latency sensitivity of headset based gaming. If Apple is serious about AR/VR, that necessitates a powerful GPU, which we haven't seen from Apple yet, and that implies a physical console.

dmz73 5y ago
With refined product image. Their products have less features for the higher price and it is only the Apple image that sets them apart. Sure, later on they refine the product and most of the time it is their competitors that stumble or degrade their products in order to imitate or differentiate and due to that Apple stands out. Example - iphone - it was an amazing and revolutionary marketing of a sub-par imitation of other available touch screen phones. It wasn't until 3rd or 4th hardware release that iphone gained parity with other devices (tried copy+paste before then?, how about multitasking?) and other companies jumped on the bandwagon of locked down slow phones with short batter life. I had n900 and it was a great device with good batter life and all the software anyone could want but maybe a bit low on RAM. Still light years ahead of iphone at the time...and it died due to MS trying too hard to differentiate from iphone and android.