Price has more to do with willingness to pay than with cost. Nature is a prestigious intuition so people are willing to pay to get published there. It also sets

Price has more to do with willingness to pay than with cost. Nature is a prestigious intuition so people are willing to pay to get published there. It also sets a barrier to get a paper reviewed. I hear you that it shouldn't be this way but they are a profit seeking entity so they are behaving like one.