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But why would that even need targeted advertising? There's literally nothing that stops publishers, media outlets, magazines/journals, etc. from charging per ar
by jjulius 5y ago
But why would that even need targeted advertising? There's literally nothing that stops publishers, media outlets, magazines/journals, etc. from charging per article right now.
- mrkramer 5y agoThere is nothing that stops Google and Facebook to stop showing ads and instead move to subscription business model. Without right incentives status quo will remain.
- SahAssar 5y agoGoogle and facebook are not content producers, their incentives and business model will not be the same.
- mrkramer 5y agoFor example YouTube did the good thing and they introduced YouTube Premium[0] which is ad-free YouTube subscription plus other perks. [0] https://www.youtube.com/premium https://www.youtube.com/premium
- jjulius 5y agoThere is a subset of people who don't want to subscribe to a publication but would be happy to pay per-article. All a publication needs to do is say, "Hey, wanna read this? Click here to pay X amount!". I'm not sure why Google/Facebook/advertising even need to enter the conversation here.
- mrkramer 5y ago>There is a subset of people who don't want to subscribe to a publication but would be happy to pay per-article. All a publication needs to do is say, "Hey, wanna read this? Click here to pay X amount!". That's exactly what I'm saying. >I'm not sure why Google/Facebook/advertising even need to enter the conversation here. Because I like to experiment with business models and because I wanted to show you that established business models don't change that easily.