My point exactly, launch as a focus of Marketing or any other dept. for that matter is a bad thing and is an example of the Waterfall method. Also, building a

My point exactly, launch as a focus of Marketing or any other dept. for that matter is a bad thing and is an example of the Waterfall method. Also, building a brand and marketing sound similar but are very different. In personal terms, you, as a brand would be 'what others to think of you', and marketing is 'what you say about yourself / present yourself'. Sales is how you 'turn an audience into followers'. Since sales = marketing + brand, in the analogy above 'audience to followers' = 'what you say about yoursef' + 'what people think of you').