This is a misrepresentation of the actual NYT claim: > “The fact that we are no longer offering behavioral targeting options in Europe does not seem to be in t

This is a misrepresentation of the actual NYT claim: > “The fact that we are no longer offering behavioral targeting options in Europe does not seem to be in the way of what advertisers want to do with us,” he said. “The desirability of a brand may be stronger than the targeting capabilities. We have not been impacted from a revenue standpoint, and, on the contrary, our digital advertising business continues to grow nicely.” which was more or less that switching didn't make revenue drop, and it was still growing over time. They didn't see some magic bump from switching to contextual ads. If they did, you'd of course wonder why they haven't proactively switched US ads to contextual.